The business challenge
Motivate 35 to 45 years-old to prepare for their retirement, which seems so far away.
Talk about RRSP, without talking about it.
The objective of the Fonds FTQ was to talk to 35 to 45 years-old about retirement preparation, from a different perspective.
Toast Studio had the mandate to produce a series of content on the theme #ÇaSePartage (”Got to share”). The idea was to highlight the journey of people who decided to put their financial knowledge into practice in order to enjoy life now, and in the future. Several portraits, interviews and vox pops were produced covering a variety of topics such as: love and money, big changes and the eco-responsible future.