Partners in Design

Museum exhibit, 3D+multimedia content

Partners_In_Design_TitleTo showcase the wealth of its modern design collection, the Macdonald Stewart Foundation has hired cinematographer Philippe Baylaucq and the Toast Studio team to produce content for a travelling exhibition on the introduction of modernist design in the Americas.

The exhibition will begin with an overview of the European reconnaissance trip taken in 1928 and 1929 by art historian Alfred H. Barr Jr., who was the first director of the MOMA, and architect Philip Johnson. These two men are known as modernism’s first ambassadors in the Americas.

Partners in Design will include interactive displays, 3D viewing boxes, virtual reality headsets and 3D autostereoscopic displays (without glasses). These technologies will give the public a glimpse of the design works that Alfred J. Barr and Philip Johnson discovered, as well as a look at Johnson’s modernist apartment in New York City.

“The 3D tools and interactive technology used in the exhibit are in line with the spirit of modernist design, which calls for simplicity and functionality,” says David Pieropan, Vice-President, Creation, at Toast Studio. “When designing the modules and interfaces, we wanted them to be, above all else, easy for visitors to use.”

This exhibition is also on view at the Davis Museum at Wellesley College (Fall 2016), Kunsthalle Bielefeld (Spring/Summer 2017) and the Grey Art Gallery at New York University (Fall 2017).