Skip to content

The Daily: The incredible growth of the New York Times podcast

The New York Times podcast now has 5 million listeners each month.

Do you listen to podcasts? Have you taken the time to familiarize yourself with the format and apps for listening to it?

If so, did you listen to The Daily with Michael Barbaro’s voice?

I recommend you do all of this. Strongly.

The format is growing. This notion of listening to “radio”, but on demand, is at the heart of what makes podcasts so interesting. In the United States, in 2017, 40% of people aged 12 and older said they had listened to a podcast, a rapidly growing indicator. For example, the average weekly number of users downloading a podcast from NPR (National Public Radio) rose from 2M to 5.4M between 2014 and 2017!

What makes The Daily from The New York Times different from what is found on NPR’s offer is that it is not a radio show at its core. The concept was developed specifically as a podcast.

The Daily’s mission? As Barbaro mentioned in the initial announcement made at the launch in February 2017: “This moment requires an explanation. The Daily is on a mission to find it.”

And that’s what this podcast does, five times a week, in episodes of about 20 minutes. It explains. It dives deep in the news. We listen to discussions between Barbaro and NYT journalists who are explaining the news.

The Daily’s team consists of approximately 25 people who produce five episodes a week, Monday to Friday. In many cases, the program is recorded during the night or very late the day before so much it has to be attached to the news of the day. In other cases, it offers us an in-depth feature on a major issue of the moment. For example, a recent episode told the story of an illegal immigrant mother’s quest to see her children after being separated for weeks from them at the time of her arrest.

The Daily is so successful that it is now broadcast on over 20 radio stations in the United States and a TV show, on FX, will be created very soon and will be called The Weekly.

This article explains a little more the structure and mission of this podcast. You will notice that AdWeek has set up a free paywall to read the article. It is very rare that I recommend sources where it is necessary to have an account, but AdWeek is an excellent source of content and this free account can surely serve you to discover even more articles in the future.