Joe Pulizzi has been at the forefront of content marketing in the past 10 years, and has 7 laws for what content marketers need to think about in the next 10 years.
Content marketing has existed for decades, if not more than a century now.
But in the past 10 years, things have changed and evolved at an extremely high pace. Digital and social media are the key drivers behind this, along with the changes they’ve brought to consumer behaviour.
In that time, Joe Pulizzi has positioned himself, as the founder of the Content Marketing Institute, as a great thinker on the subject, with a keen eye on the current state of things, but also on where we are going as an industry.
In his 2019 Content Marketing World keynote, he revealed a list of 7 laws that are at the core of what will make content marketing programs successful in the next 10 years.
Of those, many have slowly been building up in the past 10 years, but are now so true that any content marketer needs to consider them and adjust their thinking on governance, revenue and beliefs.
Here is the gist of the 7 laws he describes:
- Always be selling internally.
- Plan for multiple lines of revenue.
- Buy before you build.
- Do one thing great.
- Stay away from content campaigns.
- Plan for the end of social.
- Have conviction in the practice.
I strongly invite you, as a marketer and content enthusiast, to read the full article or watch the 18-minute keynote.
It is a deep dive into the foundations of content marketing, where we come from, but most importantly, where we need to head.