Skip to content

Why do people listen to a 2h+ podcast?

The Joe Rogan experience is a bit of an oddity in the podcast industry.

Episodes usually last more than 2 hours. (There’s even one that passed the 5-hour mark!!!)

It brought in 30M$ in 2019 and is not looking to slow down anytime soon.

It usually starts with a 5-to-10-minute segment that just talks about its sponsors and advertisers.

What makes it work so well?

Abbey Woodcock wrote an article trying to decipher what makes it one of the most popular shows in the space (it keeps a steady stream of about 190 million downloads per month).

In her article, she outlines (and I love this) 3 IGNORED best practices.

The show is not niche.

The content is not short.

The host is not an expert.

So, might you ask, why does it work so well? I invite you to read Woodcock’s full analysis, where she dissects how ignoring these best practices makes everything fall into place for Joe Rogan.

And we’d love to hear your thoughts on the matter, don’t hesitate to reach out. Are you a fan of the Joe Rogan Experience?

P.S.: Thanks to Maxime, big fan of the JRE, who sent me the article.